LPKR LAUNCHES URBN X APARTMENTS TO PROMOTE FIRST-HOME OWNERSHIP AMONG YOUNG BUYERS

11/10/22

Jakarta, October 11, 2022 – To encourage first-home ownership among the younger demographic, PT Lippo Karawaci Tbk. (LPKR) has launched a new two-story (mezzanine-style) apartment concept named URBN X, strategically located in Lippo Village, Tangerang.

URBN X offers optimal space utilization at affordable prices, available in four unit types:

  • Standard Type: 28.12 sqm, featuring 2 rooms and 1 bathroom, priced from IDR 370 million per unit (cash).

  • Corner Type: 44.87 sqm, with 2 rooms and 1.5 bathrooms, starting from IDR 559 million (cash).

  • Xtra Type: 53.33 sqm, offering 3 rooms and 2.5 bathrooms, priced from IDR 670 million (cash).

  • Soho Type (the largest): 56.23 sqm, featuring 4 rooms and 1.5 bathrooms, starting at IDR 819 million (cash).

Note: A 1.5 bathroom layout includes one full bathroom with a shower and urinal, and another with only a toilet and sink.

To cater to residents’ daily needs, URBN X also offers a variety of facilities including:

  • co-working space

  • indoor gym

  • tennis court

  • basketball court

  • BBQ area

  • communal space

  • rooftop cinema

  • multifunctional grass lawn area

LPKR CEO John Riady noted that URBN X is located within Lippo Village, which was awarded The Best Township Development at the Indonesia Property Awards 2020. The area boasts excellent connectivity to major destinations such as the Jakarta–Merak toll road, Hypermart, Supermal Karawaci, Pelita Harapan University, and Siloam Hospitals Karawaci, all accessible in under 10 minutes.

The launch of URBN X is also part of LPKR’s broader strategy to achieve its 2022 pre-sales target of IDR 5.2 trillion. To reach this goal, John Riady explained that LPKR will implement four key strategies:

  1. Releasing new residential products targeting first-time homebuyers

  2. Introducing premium housing and commercial shop units

  3. Offering mid-rise apartments to expand market penetration

  4. Driving demand for ready-to-occupy high-rise units

“We reaffirm our pre-sales target of IDR 5.2 trillion this year and remain committed to providing high-quality housing to meet strong demand from first-time homebuyers—even as we continue to diversify our product types and pricing segments,” John emphasized.

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