PARK SERPONG, A 400-HECTARE NEW TOWNSHIP IN THE HEART OF SERPONG
PT Lippo Karawaci Tbk. (LPKR), Indonesia’s leading real estate and healthcare platform, is developing PARK SERPONG — a 400-hectare new township strategically located in the heart of Serpong. The project is designed to cater to the increasing demand for high-quality housing among millennials and younger homebuyers seeking modern, integrated living environments.
The Grand Product Knowledge event for PARK SERPONG, held at Episode Hotel in Gading Serpong on Thursday, September 14, attracted more than 1,500 property agents and marketers from across the Greater Jakarta area (Jabodetabek), reflecting strong market interest and industry enthusiasm for the township development.
Tangerang, 15 September 2023 - Serpong has rapidly transformed into a prestigious residential area, thanks to the continuous development driven by major property developers. Today, Serpong is known for its premium lifestyle offerings, featuring a wide range of top-tier facilities in education, retail, healthcare, sports and leisure, office spaces, and recreation.
For example, the area is home to prominent institutions such as Pelita Harapan University in nearby Lippo Village. Shopping destinations include Living World Alam Sutera, Supermal Karawaci, and Summarecon Mall Serpong. In terms of healthcare, facilities like Siloam Hospitals Lippo Village are already serving the community.
Serpong is also highly accessible via key toll roads including Jakarta–Merak, Jakarta–Balaraja, and JORR W2. In the future, connectivity will be further enhanced by the planned Phase III of the Mass Rapid Transit (MRT) project on the Cikarang, Balaraja corridor, with a stop near the Jakarta–Merak Toll Road and Jalan Raya Legok in Tangerang. A shuttle bus will connect this MRT station to Lippo Village, Intermoda BSD, and Serpong.
With premium housing, infrastructure, and excellent accessibility, land appreciation in the Serpong area continues to grow year by year.
PT Lippo Karawaci Tbk. (LPKR), the developer behind the renowned Lippo Village township, holds a prime land bank in the heart of Serpong. Surrounded by Gading Serpong, Summarecon Serpong, Paramount Serpong, Lippo Village, BSD City, and Alam Sutera, LPKR has launched PARK SERPONG, a 400-hectare new township.
PARK SERPONG introduces stylish and modern residences under the names XYZ (Exist) Livin and Cendana Livin. Units at XYZ (Exist) Livin are priced starting from IDR 500 million, with a special launch price from IDR 299 million per unit. Priority Booking Numbers were officially opened on Friday, September 15, 2023.
The strong market enthusiasm was reflected in the Grand Product Knowledge event held on Thursday, September 14, 2023, at Episode Hotel, Gading Serpong, which was attended by over 1,500 property agents and marketers from the Greater Jakarta area.
At the event, David Iman Santosa, CEO of Real Estate at LPKR, explained that PARK SERPONG comprises five uniquely themed districts:
Park Botanic – Botanic Residential and Green District
Park Avenue – Town Center and Commercial District
Park Reflection – Waterside Community Center and Residential District
Park Stream – Vibrant Waterway Residential District
Park Hills – Contoured Residential District
The township also features five scenic lakes: Passion Lake, Aspiration Lake, Romance Lagoon, Kriztal Bay, and Serenity Lake. In addition, it will host five lifestyle hubs focusing on: Education, Business & Commerce, Healthcare & Wellness, Shopping & Entertainment, and Sport & Leisure.
David added that prospective homebuyers and future residents – or "CityZens" of PARK SERPONG – can explore eight show units at the Customer Xperience Center (CXC), a specially designed space where visitors can experience what it’s like to live in the new township. The CXC is open daily to the public.
The site will also feature Arya Club (comprising a coffee bar, restaurant, game room, and swimming pool) and Park Pavilion, a multi-use space that can serve as a wedding chapel or retail area. Residents will also enjoy outdoor cinema screenings as part of the township’s vibrant lifestyle offering.
