TARGETING MILLENNIALS, LIPPO LAUNCHES “DESIGNER HOMES COLLECTION”

Manado, May 11, 2021 – In response to the growing demand from Manado’s millennial segment for modern, affordable homes, PT Lippo Karawaci Tbk. (Lippo) has introduced a new cluster called the Designer Homes Collection, located within Holland Village Manado, North Sulawesi.

This limited offering of just over 100 landed two-storey homes features a simple yet elegant layout, healthy home design principles, high ceilings, and large windows to maximize airflow and natural lighting. Prices start at IDR 561 million, offering a rare opportunity for millennials in Manado to own a Lippo-designed home.

“We understand that millennials prefer something simple yet modern. The Designer Homes Collection at Holland Village Manado is the first residential development in the city to embrace eco-living design tailored specifically for millennials and young families,” said Vonny Manoi, Head of Sales for Holland Village Manado.

“We also encourage the younger generation to shift their mindset and lifestyle—to start investing while they’re still young. Youth shouldn’t always be associated with a consumerist lifestyle. It’s even cooler to already own your own home at a young age,” Vonny added.

Lippo will hold the Grand Launch of the Designer Homes Collection in June 2021. “That’s why we urge potential buyers not to miss the chance to secure their Purchase Priority Number (NUP) and make their dream of living in Holland Village Manado a reality,” Vonny emphasized.

To ease the financing process, Lippo has partnered with several banks including Bank Nobu, BRI, BTN, CIMB Niaga, and Asiatic to offer installment options of up to 48 months.